Your portfolio is your pitch. It shows brands what you can do before you even say a word.”

But here’s the good news: You don’t need a fancy website or a dozen brand collabs to start booking UGC gigs. You just need 3 to 5 solid examples that show your personality, your style, and your ability to tell a story.

Here’s how to create a portfolio that stands out in 2025.

• Start with mock content: Don’t wait for your first paid deal. Grab products from your home and shoot a few high-quality videos. Think voiceovers, demos, testimonials, or tutorials. Use good lighting and clean audio. Show you know how to sell with authenticity.

• Showcase multiple content types: If you want to book TikTok collabs, show TikTok-style videos. Want to shoot testimonials? Add one. Use your portfolio to show the range you’re comfortable with. This helps brands envision how you’d promote their product.

• Keep it short and clickable: Link to your portfolio using tools like Google Drive, Notion, or a simple webpage. Don’t overload it. A few great clips are better than ten average ones.

• Add a short intro blurb: Start your portfolio with 1 to 2 sentences about who you are, what you create, and what niches you love. Something like:
  “Hey! I’m Sofia, a UGC creator focused on skincare, wellness, and lifestyle brands. I create clean, relatable video content that feels natural and performs well.”

• Update it regularly: Got a new video? Add it. Test a new hook or style? Include it. Your portfolio should grow with you. Treat it like a living, evolving part of your creator brand.

Wovvo helps you land brand deals faster, but your portfolio is what turns clicks into contracts. That’s why we’re building features to let creators link their portfolios directly in-app, track job responses, and eventually even host portfolio pages natively.

Until then, we make sure every Wovvo job listing has a spot for you to drop your link.

If you’re ready to go from "I hope they like me" to "here’s why I’m the one," your portfolio is the key.

Start building it today and use Wovvo to get those links seen.