Your UGC portfolio is more than a highlight reel—it's your resume, your first impression, and often the difference between landing a deal or getting ghosted. Whether you’re just starting or refining your offer, creating a solid portfolio is key to showing brands why they should work with you.

Here’s how to make yours stand out.

Why Your Portfolio Matters

When a brand is deciding who to hire, they need proof. A portfolio shows them:

• Your on-camera style

• Your editing and storytelling skills

• How well you match their brand vibe

• That you’re a serious creator

Wovvo creators with polished portfolios consistently book more jobs—and faster.

What to Include in Your UGC Portfolio

• Intro Slide or Video: Start with a quick intro. This can be a slide with your name, niche, and platforms or a short 30-second video where you speak directly to the brand.

• Content Samples: This is the heart of your portfolio. Include 5–10 examples of your best work. These should highlight different styles:

  • Product demos

  • Voiceovers

  • Testimonials

  • Trending audios

  • Vlogs or natural talk-to-camera pieces

  If you’re just starting, create spec videos. Brands care more about quality than whether it was a paid campaign.

• Results (if available): If you’ve worked with brands and have any performance data—mention it. Even things like "This video reached 10K views in 2 days" or "Used in ad campaigns for 3 months" help boost your authority.

• Contact Info and Booking Details: End with a slide that includes how brands can contact you (email, Instagram, Wovvo profile link). Make it easy for them to reach out.

How to Build Your Portfolio

• Use Google Drive or Notion for free, easy-to-share options

• Keep the layout simple, clean, and brand-friendly

• Label your videos clearly: "Voiceover | Skincare | 30 sec"

• Update it monthly with your best recent work

What NOT to Do

• Don’t make it too long. 7–10 videos max is plenty.

• Don’t use poor lighting or audio—quality matters.

• Don’t bury your contact info. Keep it clear and upfront.

Pro Tip from Wovvo

Create separate portfolios for different niches if you're multi-focused. One for fashion, one for skincare, etc. This allows you to pitch more strategically.

Coming Soon: Wovvo Portfolios

We’re building in-portal portfolio tools so you can store, update, and share your content right inside Wovvo. Easy, beautiful, and brand-ready.

Final Word

Think of your portfolio as your storefront. Brands aren’t just buying a video—they’re buying your energy, your creativity, and your professionalism. Put your best foot forward.